East, West. Big, Small. Hot, Cold. Old, Young. Hunter Serves Needs of Everyone, Everywhere.

Seventeen years ago, Hunter Industries opened its doors and began turning out a sprinkler that would become the world's number one selling rotor. The PGP® established the company's credibility, and its popularity over the course of time has helped to maintain Hunter's lofty position as one that sets the standards for the competition.

But just as the '27 Yankees were more than simply a portly slugger named Ruth, the '98 edition of Hunter Industries boasts more than their own Bambino (better known as the PGP). With a Murderer's Row line-up of their own, Hunter has developed a complete roster of all-star performers at every position, from rotors to sprays, valves to controllers.

They say you can't be all things to all people. But, with its full menu of quality products, Hunter is out to meet the many needs of as wide a range of customers as possible. And give each of these individuals complete quality irrigation systems they can rely on, day after day, year after year.

The Key to Our Success

The method by which products in our industry make their way to consumers has made the role of the distributor key to the success of a manufacturer like Hunter. Our California and North Carolina facilities produce millions of irrigation components every year - such volume that we as a company cannot dedicate the time and effort to serve as the direct distribution channel to get those goods from factory to end user.

That's where the role of the distributor comes in. More than simply a "middleman" that sells product from a warehouse to the ultimate buyer, a Hunter distributor is the one who meets face-to-face with the folks who use our products and fields their questions, solves their problems and maintains quality relationships on our behalf.

In essence, Hunter distributors are an extension of the company itself - these folks are the ones who man the front lines for us, being the first and (in many cases) only face the customer sees that represents Hunter. The impression our distributors give about Hunter may well be the lasting one our customers take home. And, judging by the success we've enjoyed, it is apparent our "business partners" are doing a fine job.

"Hunter provides us with reliable products that we can feel comfortable selling and recommending to our customers," said Jim Wickham, owner of Dallas-based Wickham Supply, one of Hunter's most successful distributors. "Their well-crafted programs help us to move their products and gain name recognition for both Hunter and our business."

Listening to the Professional Installer

Hunter works closely with its distributors to understand the needs of those that install our products in the field. From informal meetings, trade shows and promotional events - as well as through sophisticated market research - Hunter's marketing group collects feedback on existing products and gauges the needs for new offerings.

"Our goal is to make our products easiest for the distributor to stock and the contractor to install," said Richard Hunter, company president and son of industry pioneer Edwin Hunter. "We want to supply the right products and services to meet the 'on the job' needs of every installer and make their lives easier.

"We make careful decisions about small things that can make a big difference. For instance, when we supply a rack of nozzles with every rotor, we not only make the product more flexible to handle a variety of applications, we also eliminate the hassle for the contractor of stocking extra parts."

Hunter sales extend to all corners of the globe, where market by market needs can vary depending upon local climate, installation customs and budgets.

"We design our products to serve multiple applications," said Hunter, "including the reduction of stocking requirements and the streamlining of installations. For example, the ICC controller is priced to be competitive on residential projects, but has the high-station capacity and advanced features perfect for parks, office buildings and industrial sites. It's a truly universal solution to the contractor, the distributor and the designer."

Not Simply Chosen, But Specified

They don't do the installations, they simply recommend - or rather, specify - exactly what particular irrigation product should be placed at the site they are designing. With so many products from so many manufacturers at their disposal, it is amazing how many designers make Hunter their brand of choice.

Whether their site is commercial, residential or institutional in nature, designers can specify Hunter with the assurance they are getting the best for their clients. At the same time, they can take comfort in knowing they are working with a company that has the long term interests of the green industry in mind.

Committed to the well-being of irrigation as both a business and a science, Hunter helps promote the betterment of those already established in the field, as well as play a strong role in developing new talent to carry the industry into the future. To this end, the company is a proud sponsor of groups like the Irrigation Association and American Society of Landscape Architects, plus Hunter maintains open communication channels to listen to designers and their concerns.

Distributors, contractors, designers. Each day they are faced with so many choices as possible solutions that sometimes deciding what product to use is hard. But deciding what company's products to use is easy. That's Hunter!